Course Title: Advanced Packaging Design & Development for Flexible Packaging
Duration: 2 Days (6 Hours/Day)
Mode: In-person
Target Audience: Packaging professionals, R&D teams, brand managers, product developers, procurement professionals, entrepreneurs, and students in packaging technology.
Course Details
Day 1: Fundamentals of Flexible Packaging & Material Selection (6 Hours)
Session 1: Introduction to Packaging Design & Development (1 Hour)
- The role of flexible packaging in the global and Bangladesh market
- Key industry trends and innovations
- Consumer expectations and regulatory requirements
- Sustainability and environmental considerations
Session 2: Structural Benefits of Flexible Packaging (1.5 Hours)
- Overview of flexible packaging structures (mono-layer, multi-layer, laminated, barrier films)
- Functional aspects: durability, sustainability, light weighting, re-closability
- Case studies: Best structural designs for different industries
Session 3: Selection of Raw Materials Based on Bangladesh Market Needs (2 Hours)
- Types of Raw Materials & Their Applications:
Polymers: PE, PP, PET, PA, EVOH, etc.
Barrier Materials: Alu foil, MPET, MCPP, high-barrier coatings
Laminates & Adhesives: Solvent-based, solvent-less, water-based - Selection Criteria Based on:
Product type (food, pharmaceuticals, FMCG, agro)
Functional requirements (barrier, heat resistance, puncture resistance)
Regulatory compliance (BAM, BRC, FDA, ISO standards) - Bangladesh Market Perspective: Locally available vs. imported materials
Session 4: Barrier Properties & Functional Performance (1.5 Hours)
- Understanding Water Vapor Transmission Rate (WVTR) & Oxygen
- Transmission Rate (OTR)
- Moisture, gas, and light barrier requirements
- How to optimize material selection for extended shelf life
- Case studies: Barrier property analysis for different product types
Day 2: Design Optimization, Printing, & Cost Analysis (6 Hours)
Session 5: Design Considerations for Different Applications (1.5 Hours)
- Structural design based on product type:
Pouches (stand-up, zipper, spouted)
Sachets, wraps, roll stock, shrink sleeves
Vacuum & retort packaging - Consumer behavior & ergonomics in packaging
- Compliance with environmental & regulatory standards
Session 6: Printing & Aesthetic Appeal in Flexible Packaging (1.5 Hours)
- Printing techniques:
Rotogravure vs. Flexography vs. Digital Printing
Special coatings, varnishes, and effects (matte/gloss, holographic, tactile) - Cultural & Psychological Considerations in Packaging Design:
Local preferences, color psychology, brand perception
Impact of education, geography, and demographics on design choices
Legal & compliance requirements in packaging design - Branding & visual identity through packaging
Session 7: Cost Analysis & Feasibility Study (2 Hours)
- Cost factors in flexible packaging design:
Raw materials, production, transportation, wastage - Balancing quality & cost-effectiveness
- Competitor analysis & market benchmarking
- Practical Feasibility Study:
Case study analysis of successful cost-effective packaging solutions
Session 8: Industry Best Practices & Future Trends (1 Hour)
- Innovations in flexible packaging materials
- Sustainable packaging solutions & eco-design principles
- Open forum discussion & Q/A
Learning Outcomes
By the end of this course, participants will: Understand the science behind flexible packaging materials Learn how to select raw materials based on application, cost, and market demand Gain expertise in structural benefits and barrier properties of flexible packaging Develop packaging designs that align with cultural, psychological, and regulatory considerations Optimize cost while ensuring high-quality and innovative packaging solutions Be prepared to implement best practices and stay ahead of market trends